Trivia answer!
The aroma! June was the most popular wedding month back in the 1500's. (Ewe! I know!) This was due to the lack of bathing during that time. The average person would bathe once a year, usually landing in May, or around Easter. June was a favorable month in that body odors were relatively minimal (given the circumstances), however, not perfect -- and that's where bouquets came in. ;)